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IP Reputation Protection

IP Rotation
(Round-Robin)

Send emails with automatic rotation across multiple IP addresses. Protect your IP reputation and minimize blacklist risk.

Automatic Failover Load Balancing Blacklist Protection
IP Pool
round-robin rotation
Active
192.0.2.10
Primary IP
Sending
192.0.2.11
Sending IP
Standby
192.0.2.12
Sending IP
Standby
192.0.2.13
Sending IP
Standby
192.0.2.14
Backup IP
Standby
5
IPs in Pool
Round-Robin
0
Blacklists
IP Pool

IP Pool Management

Manage multiple IP addresses in a single pool. Each email is automatically sent from a different IP.

IP Address
Label
Priority
Connections
Status
192.0.2.10 PRIMARY
Primary IP
0
6/100
Enabled
198.51.100.45
Sending IP
1
8/100
Enabled
203.0.113.78
Sending IP
2
7/100
Enabled
192.0.2.11
Backup IP
3
3/100
Enabled

Round Robin Active

Emails are sent using IP addresses in rotation (circular). This mode distributes load equally among all IPs and protects IP reputation.

Benefits

Why IP Rotation?

Don't depend on a single IP address. Increase security with distributed sending.

IP Reputation Protection

If one IP address gets blacklisted, other IP addresses continue sending. Your entire operation doesn't depend on a single IP.

Load Balancing

Email traffic is distributed equally among all IP addresses. Prevents congestion and performance degradation on a single IP.

Automatic Failover

If an IP address becomes unresponsive or reaches its limit, the system automatically switches to the next IP. Uninterrupted sending.

How It Works?

Round Robin Logic

Core Rules

Round Robin: Each email uses a different IP (in sequence) Priority Mode: Lower priority number IP is used first Connection Limit: Maximum simultaneous connections per IP Default IP: Used when provider doesn't match Primary IP: Server's main IP address (cannot be deleted)
01

Create IP Pool

Add your own IP addresses or obtain them from your provider.

02

Set Priorities

Set priority levels for each IP.

03

Enable Round Robin

Start automatic rotation and monitor.

Smart Rate Control

Provider-Based Throttling

We automatically and adaptively tune the sending rate for major email providers, so your emails stay out of spam folders and your delivery rate improves.

Gmail
Adaptive
Outlook
Adaptive
Yahoo
Adaptive
Yandex
Adaptive
iCloud
Adaptive
Other Providers
Adaptive

Adaptive Rate Control: Sending is automatically adjusted to the rate each provider accepts. This keeps your emails out of spam folders and boosts deliverability — with no manual tuning on your side.

How It Protects You

Real-time

Adaptive Limits

Sends at the right pace for each destination, avoiding blocks from sudden bursts.

Spam-Folder Shield

Delivery guided by provider signals, keeping more mail in the inbox.

Automatic Backoff

When a destination pushes back, sending slows automatically to protect reputation.

Provider-Aware Smart Routing

Every email is automatically routed through the cleanest IP and sending profile best suited to the destination provider. All of this happens in the background, with zero configuration on your part.

Use Cases

Who Should Use It?

Ideal for anyone sending high-volume emails.

Hosting Providers

Protect your customers' IP reputation.

E-Commerce

Keep your order and notification emails safe.

Email Marketing

Increased deliverability in bulk sending.

SaaS Companies

Transactional email reliability.

Protect Your IP Reputation

Start automatic rotation across multiple IPs with MXGate. Minimize blacklist risk.

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